Resume Borgy101
Todd C. Borglund
Worcester, MA 01604
Borgy101@aol.com
PROFILE
Professional web site producer/designer/project manager able to quickly incorporate new technologies and understand strategic business needs. An innovator with strong customer focus, a team player with leadership ability who can work effectively with staff and management at all levels of the organization.
Strong skills in all aspects of web site development, online business, Internet marketing and advertising activities including corporate web and broadcast graphic design.
EXPERIENCE
Checkerboard, West Boylston, MA 2006 - 2008
Web Designer/Producer/Marketer/PM
Checkerboard manufacturers custom stationery and sells the product through a 'B to B' channel web site, www.checkernet.com. The company also sells other manufacturers staionery (as well as its own) through a multiple 'B to C' channel web sites: www.einvite.com, www.outvite.com, brujo.einvite.com (Babies "R" Us partner) and pal.einvite.com (Costco partner).
- Responsible for putting together UI for brujo.einvite.com (Babies "R" Us partner) including HTML, CSS, XML (XSLTs), and Mercado-driven pages.
- Project managed marketing initiatives for Costco (pal.einvite.com) involving major Spring and Fall promotions.
- Responsible for site production and design on all three 'B to C' web sites as well as www.checkernet.com.
- Worked with Marketing Director, Art department, Business Analyst, and Merchandisers in driving revenue/conversion/SEO/email campaigns/online marketing initiatives.
- Integral part of the research, introduction, and decision process into an analytics vendor (Omniture), a search/merchandising tool (Mercado), as well as research into a product enhancement tool (zoom; not yet implemented).
- Integral part of the setup, page design and launch of Mercado.
- Guided all site integrity points: ad banners, HTML, CSS, new media, traffic analysis, cross-browser compatibility, and general UE (user experience).
- Took part in initiating/driving/managing/assisting online marketing campaigns through Shopping.com, The Knot (theknot.com), Google Ad Words, and Yahoo shopping.
- Software utilized: Oxygen (XSLT editor), Access (database query/editor), Photoshop (image production), Constant Contact (newsletters), Omniture/Web Trends/Google Analytics (traffic analysis), and other internal custom/open source service applications.
- Worked within (technologies) Windows (.asp) & XML/XSLT.
CXO Media Inc., Framingham, MA 2004 - 2006
(1) Online Production Manager (2005 – 2006)
(2) Producer (2004 – 2005)
CXO Media publishes CIO and CSO magazines as well as www.cio.com and www.csoonline.com.
- Managed three producers responsible for site production, online sales production, and newsletter production.
- Worked with Sales, Marketing, Executive Conference and Executive Council groups in driving revenue/membership/registration initiatives.
- Guided all site integrity points: ad banners, HTML, CSS, new media, traffic analysis, cross-browser compatibility, and general UE (user experience).
- Drove design and production input for $1.6 million redesign of company web sites.
- Worked within multiple technologies: Linux, Oracle, PHP, Windows and Cold Fusion.
- Launched CMO Magazine’s web site, CMOmagazine.com, and all content updates, online and exclusive sources, plus all UE issues.
- Software utilized: Homesite 5.5 & Dreamweaver (HTML production), Photoshop (image production), Doubleclick DART (ad banner management), Lyris (newsletters), Omniture (traffic analysis), FLASH (editing existing MP3 players), and other 3rd party online service applications.
Spa Finder Inc., (Spa Finder Magazine), San Francisco, CA (Headquartered NYC) 2001 – 2002
Director of Site Production
Spa finder Magazine is the leading magazine in the Spa/Resort space. Spa finder magazine has been published for 15 years with a circulation of 50k plus.
- Managed the production of the SpaFinder.com web site and team.
- In charge of web site content management.
- Worked with the magazine group to transfer and maintain print content to the web.
- Developed and implement publishing process.
- Managed timelines and project plans.
- Involved with the implementation of Microsoft web applications and servers, IIS, SQL Server and Resin (Application Server) technologies.
- Collaborated with web team including but not limited to: engineers, producers, DBA, QA to maintain and enhance web site’s features.
- Remained on staff for 3 additional months during closure of San Francisco office.
CornerHardware.com, San Francisco, CA 1999 - 2001
Director of Site Production
Start-up company designed to sell hardware online (out of business).
Start-up company designed to sell hardware online (out of business).
- Managed the production of the CornerHardware.com web site.
- Worked with editorial staff on implementing their ‘How To’ content and FLASH animations.
- Implemented overall site design (initially designed by a 3rd party) and designed marketing/campaign pages in-house.
- Worked with engineers to create templates for all dynamically driven pages from designs created by the Executive Producer.
- Made sure all tracking and advertisement code was implemented correctly on the site as well as assisting in analyzing the web tracking data for marketing and better page efficiency.
Action Interactive/Tech2000, Canton, MA 1998 – 1999
Senior Web Developer
Online racing news company (www.goracing.com) purchased by Action Interactive based out of Arizona.
- Production and design lead on multiple web projects including promotional sites for NASCAR and DC Comics.
- Customer interaction, content gathering, and interaction with engineers.
- Setting and meeting web site launch deadlines.
- Worked in a team atmosphere with graphic artists, HTML Producers, FLASH developers, and project managers.
Projects:
- Product web sites: SpeedMall.com & ‘Start Me Up’.
- Driver web sites: Rusty Wallace, Dario Franchitti, & Bobby Labonte.
- Promotional web sites: Air Jamaica Beach Bash & Superman Racing.
- World of Outlaws, New England Dragway, Motor Sports Weekly, & Providence Energy’s web site.
Highlights:
- Broadcasted the web’s first live race (World of Outlaws) on the Internet in partnership with REAL.
- Designed and implemented known race car drivers' web sites: Bobby Labonte, Rusty Wallace, Dario Franchitti, and assisted with Jeff Gordon’s and John Force’s web site.
Pigmellon Page Publishers, Boston, MA 1995 - 1998
Sr. Web Designer/Developer & co-founder
In charge of design and implementation of web projects including setting-up domain names and working with ISP on FTP/publishing of web site.
- All web production, design, and domain/account setup.
- Setting and meeting deadlines for customer’s web projects by utilizing project management software.
- Worked directly with customers on-site, over the phone, and electronically.
Websites:
- Smartel
- ASEC
- Vinny Testas
- Systematics Inc.
- Pinnacle Development Corporation
- Marshalls Jewelers
- Professional Alternative
Stream International (formerly Corporate Software), Canton, MA 1992 - 1998
Graphics Support Representative
Managed the Corporate graphics support group as well as provided software support for corporate clients like Intel, Shell Oil, Bank Boston and Fidelity.
- Supported multiple platforms: Windows, Mac, OS2.
- Wrote performance reviews for subordinates in the graphics group and interviewed new candidates.
Highlights:
- Contributed to Windows 95 question and answer book (sold publicly).
- Member of the very first Microsoft outsource support group (DOS v5.0 1992); met Bill Gates (1992 visit).
Applications & Tools Experienced or Knowledgeable in:
- Homesite, Dream Weaver, Adobe Suite, Adobe InCopy/InDesign, K4 Workflow, Microsoft Office, Microsoft Project, Quark Xpress, FLASH (implementation), CorelDraw, Oxygen
- Newsletters: Constant Contact, Lyris & Uptilt
- Web traffic: Omniture, Google Analytics, HitBox, & Web Trends
- Ad management: DART & Ad Juggler, BBedit, UltraEdit
- File transfer: VPN, WinSCP, & FTP, PC Anywhere, FTP Applications, Source Safe, CVS (Concurrent Versions System)
Environments worked within:
- Microsoft IIS & .NET, Linux
- OS: Windows & Mac
- CMS: Custom, InterShop, & Microsoft (early versions)
- Search: Mercado & Verity
- Travel booking engine: WorldRes and TWN, CRM: SCOPUS
EDUCATION
Assabet Valley Regional Technical School, Certificate in Drafting with CAD/CAM